New Delhi: Google is cracking down on a frustrating online tactic known as back button hijacking, announcing stricter measures that could penalise offending websites starting June 15. The move comes amid a growing number of complaints from users who feel trapped or misled while browsing.
What Is Back Button Hijacking?
Back button hijacking occurs when a website manipulates a browser’s functionality, preventing users from returning to the previous page using the back button. Instead, users may find themselves stuck on the same site or redirected to unwanted ads.
According to Google, back button hijacking disrupts the normal browsing experience and creates unnecessary frustration. The company has now officially labelled it a “malicious practice” as it interferes with how users expect the web to function.
Why Google Is Taking Action
In a recent update, Google explained that back button hijacking “breaks the expected user journey” and leaves users feeling manipulated. Over time, such experiences reduce trust and make people hesitant to visit unfamiliar websites.
The company also highlighted that some websites use techniques to insert deceptive or “manipulative” pages into a user’s browser history, making it difficult to navigate away. These practices are now directly in Google’s line of enforcement.
Adam Thompson, director of digital at BCS, The Chartered Institute for IT, noted that such tactics undermine the core principles of web usability and justified Google’s strict stance.
What Will Change from June 15
From June 15 onwards, websites found using back button hijacking could face serious consequences. These include being pushed down in search rankings or even being removed entirely from Google Search results.
Also read : Motorola Android 17 Beta Expanded to More Devices Worldwide
What Website Owners Should Do
Google has advised developers and site owners to carefully review their platforms and ensure they do not interfere with a user’s ability to navigate browser history.
If a website is penalised for back button hijacking, owners can fix the issue and request a reconsideration from Google. However, prevention remains the best approach as the new rules come into effect.
A Step Toward Better User Experience
With this update, Google aims to make the internet safer and more user-friendly. By targeting back button hijacking, the company is reinforcing the importance of transparency and trust in digital experiences.
As the June deadline approaches, website owners are expected to act quickly, ensuring their platforms align with these new standards and provide users with a smooth, frustration-free browsing journey.