Star Indian cricketer Virat Kohli briefly saw his official Instagram account vanish, causing widespread curiosity and speculation among fans on social media.
The account went missing late Thursday night but was restored by around 8:30 AM on Friday, bringing relief to millions of followers. The temporary disappearance also sparked discussions about the potential financial losses Virat Kohli could have incurred had the account remained inactive.
Virat Kohli’s Massive Social Media Presence
Despite stepping away from T20Is and Test cricket, Virat Kohli popularity remains undiminished. He continues to be the most-followed Indian personality on Instagram, boasting 274 million followers. Kohli follows only 283 accounts and has shared over 1,000 posts, highlighting his immense influence on the platform.
Earnings Per Instagram Post
Virat Kohli is not only India’s top Instagram cricket star but also the most-followed cricketer globally. While official figures are undisclosed, industry sources suggest that Kohli charges between ₹9 crore and ₹14 crore per sponsored post, with fees varying based on brand and campaign scale.
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Potential Financial Impact of the Account Disappearance
Given Virat Kohli commercial appeal, a prolonged Instagram absence could have led to significant losses. He typically posts at least two sponsored collaborations per month, meaning a longer downtime could have cost him ₹20–25 crore monthly. Fortunately, the account was restored within hours, preventing any major financial impact.
Why Did the Account Vanish?
The reason behind the temporary disappearance remains unclear. Some reports speculate it may have been a strategic move ahead of a potential relaunch of Virat Kohli One8 brand with Agilitas, following his split with sportswear giant PUMA. However, Virat Kohli has not made any official statement regarding the incident.