Apple is reportedly gearing up for one of its biggest product launches yet, with leaks suggesting that the company could unveil its first-ever foldable smartphone, the Apple iPhone Ultra, alongside the iPhone 18 Pro and iPhone 18 Pro Max during its annual September event.
According to recent reports, Apple is likely to host its launch event on September 8 or 9, where the much-anticipated Apple iPhone Ultra could make its debut. Pre-orders for the new devices are expected to begin on September 10 or 11, although Apple has not officially confirmed any launch dates.
Apple iPhone Ultra Expected Price
If the leaks prove accurate, the Apple iPhone Ultra could become the most expensive iPhone ever launched. Reports indicate that the foldable device may start at around USD 2,000 (approximately Rs 1.88 lakh) before taxes.
Considering import duties and local pricing, the Apple iPhone Ultra could be priced above Rs 2 lakh in India, placing it among the premium foldable smartphones in the market.
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Meanwhile, the iPhone 18 Pro is also expected to witness a notable price increase. The device could reportedly start at USD 1,399 (around Rs 1.32 lakh), compared to the starting price of USD 1,099 for the iPhone 17 Pro.
Industry analysts believe the price hikes may be linked to increasing component, memory, and storage costs, which have already impacted the pricing of several Apple products, including MacBooks and iPads.
Expected Features and Specifications
Both the Apple iPhone Ultra and the iPhone 18 Pro are expected to be powered by Apple’s next-generation A20 chipset and run iOS 27 out of the box.
The iPhone 18 Pro is likely to retain a familiar design while introducing new color options and camera enhancements. Reports suggest Apple may introduce a variable aperture system for the primary camera sensor, enabling improved exposure control, enhanced depth-of-field effects, and more natural-looking background blur in videos.
The Apple iPhone Ultra is expected to bring several major innovations, including:
- An ultra-thin design measuring approximately 4.5mm when unfolded
- A redesigned hinge aimed at reducing the visibility of the display crease
- A horizontally aligned dual-camera setup
- Apple’s Camera Control button
- A large foldable display with advanced split-screen multitasking capabilities
These features are expected to position the Apple iPhone Ultra as a productivity-focused device that combines smartphone portability with tablet-like functionality.
Competition in the Foldable Market
Apple’s entry into the foldable segment could intensify competition with established players such as Samsung. For comparison, Samsung’s upcoming Galaxy Z Fold 7 is rumored to feature an unfolded thickness of around 4.2mm, reflecting the industry’s ongoing push toward slimmer foldable devices.
With consumers increasingly showing interest in foldable technology, the launch of the Apple iPhone Ultra could mark a significant milestone for Apple and reshape the premium smartphone market.
However, it is important to note that Apple has not officially confirmed the existence of the device. All details regarding the Apple iPhone Ultra, including its pricing, specifications, and launch timeline, are currently based on leaks and industry reports.