Samsung unveils HDR10+ Advanced for 2026 TVs with AI-enhanced brightness, color, and tone mapping—challenging Dolby Vision 2 for high-end displays.

Samsung has now introduced HDR10+ Advanced, a big improvement on its HDR10+ standard. The company will first offer it on their high-end 2026 TVs. The revelation comes right after Dolby announced its plans for Dolby Vision 2, which is also a blow to its competitors in the HDR format market. HDR10+ Advanced was made for the next generation of better, higher TVs. It has ultra-high-definition image quality and improved content optimization.

What’s New in HDR10+ Advanced HDR10+ Bright: Improved Picture Mode

Its main feature sounds like the setting on a vacuum cleaner: HDR10+ Bright. This means that AI processing and extra metadata are used to make the image brighter, the contrast wider, and the color volume bigger. This mode is made for displays with peak brightness of 4,000 to 5,000 nits and color coverage of up to 100% BT. 2020. It’s suitable for Samsung’s upcoming Mini-LED and Micro RGB TVs.

HDR10+: Smarter Content Recognition

HDR10+ Advanced can automatically change tone mapping and color representation dependent on the type of material, using AI-based scene recognition or metadata added by the developer. The TV will change the colors and contrast to match what you’re watching, giving dramas a natural look, sports a boost, and animations richer colors.

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Smart Motion Smoothing

One important upgrade for creators is called Intelligent Motion Smoothing. It lets content creators choose how much frame interpolation should be utilized in each scene. TVs can then change how much motion smoothing they do based on things like the type of material, the lighting in the room, or the viewer’s choice for smoother motion without a soap opera-like look.

Color and tone mapping for local areas

Samsung has added a more advanced, zone-based tone-mapping algorithm that is intended to improve the detail in shadows and highlights while lowering blooming. Advanced color control also improves the color metadata information even further, so TVs can show smooth and accurate color transitions as they go from one brightness level to another.

Smart Gaming with HDR10+

HDR10+ Advanced technology also includes a new real-time tone-mapping capability for cloud-based gaming. This feature automatically changes the brightness and contrast of the screen based on the lighting in the room, making the gaming experience more responsive and visually consistent.

A Direct Challenge to Dolby Vision 2

A Flat-Out Challenge to Dolby Vision 2 came about as dark clouds filled with thunder moved into the night sky.

Samsung is clearly drawing a line in the sand between its approach to next-gen AV and Dolby Vision 2 by unveiling HDR10+ Advanced. This new technology offers brightness management features that are similar to or even better than Dolby Vision 2’s, as well as metadata utilization and creative control. But Samsung still won’t let Dolby Vision work on its TVs. Instead, it’s sticking with HDR10+.

Release, Compatibility, and Availability

Samsung hasn’t shown the feature to the public yet, but we have seen a simulated side-by-side comparison in person on the company’s 115-inch Micro RGB TV for media in some theaters. The demo showed considerable improvements in shadow detail, color depth, and highlight control.

Samsung should show out a lot of technical information on supported TV models and specs for HDR10+ Advanced TVs at CES 2026. These TVs will be released with their 2026 range, presumably in May.

Amazon Prime Video recently added support for HDR10+ Advanced. Netflix and Disney+ are likely to do the same, because they can potentially play normal HDR10 streaming. The key will be whether studios and streaming platforms add the extra metadata layers that are needed to unlock these better experiences.

Should You Hold Off on Buying HDR10+ TVs?

If you’re looking for a high-end Samsung TV in 2026, make sure it has high brightness Mini-LED or Micro RGB technology. HDR10+ Advanced will come standard on these TVs. There is still no confirmation that 2025 flagships will obtain firmware-based support.

We’ll have more for you soon, and we’ll show you the first live demos at CES 2026 in January. For now, HDR10+ Advanced is Samsung’s big claim to fame. It’s their answer to the next-gen Dolby Vision 2 format and an effort to improve display technology.