Punjab CM Bhagwant Mann launches Mukh Mantri Tirth Yatra Yojana; EaseMyTrip to manage pilgrimage trips for 2 lakh Bathinda pilgrims to Amritsar.

The contract for the Bathinda cluster under the Punjab Government’s Mukh Mantri Tirth Yatra Yojana has been given to EaseMyTrip, one of India’s top travel-tech companies. during two lakh pilgrims from all Bathinda constituencies would go to Amritsar on pilgrimage trips run and managed by EaseMyTrip as part of this scheme during the course of the following 12 months.

At his constituency of Dhuri, Punjab Chief Minister Bhagwant Mann officially launched the Mukh Mantri Tirth Yatra Yojana, signaling the start of the pilgrimage. The program was started to make sure that pilgrims visiting the Golden Temple and other important places of worship in Amritsar have a relaxing and well-organized trip.

The Mukh Mantri Tirth Yatra Yojana is a potent illustration of how government programs can help individuals become more connected to their cultural and spiritual identities, according to Rikant Pittie, CEO and co-founder of EaseMyTrip, who made the announcement. Our partnership with the Punjabi government extends beyond travel administration; it aims to provide a well-organized, technologically advanced framework that guarantees each pilgrim’s respect, safety, and well-being. This Yatra will be carried out by EasyDarshan, our dedicated pilgrimage vertical at EaseMyTrip. We see this as an opportunity to use our operational prowess to support a cause that safeguards India’s living legacy and fosters community connections.”

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With this effort, EaseMyTrip deepens its support for major government programs aimed at promoting social welfare, cultural preservation, and community well-being, the firm said in a statement. Utilizing its travel management skills, the company is committed to delivering memorable travel experiences that foster inclusivity and human connection.

In terms of booking airline tickets, EaseMyTrip (listed on the NSE and BSE) is one of the biggest online travel-tech platforms in India, according to company information and the CRISIL Report: Assessment of the OTA Industry in India.