Punjab : The Chief Electoral Officer (CEO) of Punjab, Anindita Mitra, recently conducted an interactive session with 34 Mass Communication students from Panjab University. The session encouraged open discussions on voter awareness, electoral participation, and modern communication strategies.
Students actively shared ideas on leveraging contemporary media and digital tools to increase public engagement, particularly among young and first-time voters. Conversations also highlighted the growing influence of media and digital platforms in reaching diverse audiences effectively.
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Anindita Mitra emphasized the crucial role of mass media in a democracy, stressing its responsibility to provide accurate information, shape public discourse, and empower citizens to make informed decisions. She further noted that Mass Communication students, as future media professionals, are key to promoting ethical journalism and responsible communication during elections.
CEO Punjab, Ms. Anindita Mitra interacted with 34 Mass Communication students from Panjab University, discussing voter awareness, electoral participation, and modern communication practices.#YouthEngagement #ElectoralParticipation #TheCEOPunjab #NoVoterToBeLeftBehind@ECISVEEP pic.twitter.com/ghAZD7AOLV
— Chief Electoral Officer, Punjab (@TheCEOPunjab) February 6, 2026
The Chief Electoral Officer Anindita Mitra urged students to apply their academic knowledge and creative skills to enhance public awareness and uphold principles of fairness, transparency, and credibility in media practices.
Students appreciated the opportunity to interact with the CEO Anindita Mitra , describing the session as highly insightful and motivating. The engagement highlighted the importance of ongoing collaboration between electoral authorities and educational institutions to sensitize youth about civic processes.