Central University of Punjab Launches Digital Content Creation Workshop for Environmental Awareness
In an effort to promote environmental sustainability and raise awareness about the pressing environmental issues of our time, the Central University of Punjab, led by Vice-Chancellor Prof. Raghavendra P. Tiwari, organized a Digital Content Creation Workshop on Building Environmental Awareness in Society. This three-day workshop, which began on February 3, 2025, aims to equip participants with the tools and techniques needed to create impactful digital content that promotes a sustainable future.
The event was organized by the Department of Mass Communication and Media Studies in collaboration with the Institution’s Innovation Council. The workshop is funded by the Punjab State Council for Science and Technology (PSCST) and supported by the Ministry of Environment, Forest & Climate Change, Government of India.
Aims of the Workshop:
The Digital Content Creation Workshop aims to foster a sense of responsibility and sustainability among participants by teaching them how to create engaging and informative digital content. The workshop focuses on video production, social media content strategies, digital storytelling, and other forms of visual media designed to communicate key environmental messages to a wide audience.
With the world facing numerous environmental challenges, such as climate change, pollution, and deforestation, the need for innovative ways to communicate these issues has never been more critical. The digital media tools and skills imparted through this workshop are designed to inspire participants to become advocates for environmental sustainability, using the power of digital content to drive change.
Inaugural Session Highlights:
The inauguration of the workshop was graced by distinguished guests from academia and the environmental sector. Shankranand B.R., National Organizing Secretary of Bharatiya Shikshan Mandal, was the Chief Guest for the event. Prof. Rajeev Ahuja, Director of IIT Ropar, and Prof. Kamlesh Duggal, Former Dean and Head of the Department of Journalism and Mass Communication, GNDU Regional Campus, Jalandhar, also attended as Special Guest and Guest of Honour, respectively.
In his inaugural address, Shankranand B.R. emphasized the importance of a balanced relationship with nature. He stated, “Nature has always taught us to live life in harmony, maintaining a balance between all elements of the cosmos. This philosophy is central to the idea of sustainable development, and through this workshop, we hope to inspire a shift towards nature-centric lifestyles.”
His words underscored the key objective of the workshop—encouraging participants to use digital content creation as a tool for advocating sustainability and promoting a deeper understanding of the relationship between human activities and environmental impact.
Key Features of the Workshop:
Over the course of the three-day workshop, participants will be trained in various aspects of digital content creation. Sessions will cover the following areas:
- Digital Storytelling: How to craft compelling narratives that raise awareness about environmental issues.
- Video Production: Techniques for producing high-quality videos that highlight the need for sustainability.
- Social Media Strategies: How to leverage platforms like Instagram, Twitter, and YouTube to spread messages of environmental awareness to large audiences.
- Creative Visual Communication: Methods to visually depict climate change, conservation efforts, and sustainable practices through digital media.
By combining theory with practical skills, the workshop aims to empower participants to become content creators who can contribute to the global movement for environmental sustainability.
Government and Institutional Support:
The workshop’s support from the Punjab State Council for Science and Technology (PSCST) and the Ministry of Environment, Forest & Climate Change, Government of India, highlights the growing importance of collaborative efforts to tackle climate change. These organizations recognize the role of media and technology in shaping public opinion and encouraging action on environmental issues.
Furthermore, the event reflects the Central University of Punjab’s commitment to addressing contemporary global challenges through education. The workshop is part of the university’s ongoing efforts to integrate sustainability into its curriculum and provide students with the skills they need to engage with important social and environmental topics.
Importance of Media in Environmental Advocacy:
In the digital age, media plays a pivotal role in shaping public perceptions and influencing behaviors. Environmental advocacy, in particular, has greatly benefited from the rapid rise of digital platforms, which offer vast potential for spreading awareness and mobilizing action. By empowering participants with the tools to create persuasive content, the workshop aims to equip the next generation of digital storytellers with the skills to lead the way in environmental education.
In the face of growing environmental challenges, initiatives like this workshop demonstrate the crucial role of media and education in building a sustainable future. By engaging young minds in the creation of digital content that addresses key environmental issues, the workshop aims to foster a culture of sustainability that can lead to positive changes in society.
Looking Ahead:
As climate change and environmental degradation continue to affect communities worldwide, initiatives like the Digital Content Creation Workshop on Building Environmental Awareness are essential for fostering widespread understanding and action. By providing participants with the skills to communicate complex environmental issues in engaging and accessible ways, the workshop empowers individuals to make a real difference in their communities and beyond.
With growing support from academic institutions and government bodies, such workshops represent a significant step toward a more sustainable and environmentally conscious society.