Union minister’s endorsement boosts Zoho’s Made-in-India messaging app
India’s push for self-reliant technology has once again taken center stage with the spotlight on Arattai app, a homegrown messaging platform developed by Zoho Corporation. The app, whose name means “casual chat” in Tamil, is being promoted as a swadeshi alternative to WhatsApp, offering secure communication and business-friendly tools.
Arattai instant messaging app developed by @Zoho is free, easy-to-use, secure, safe and ‘Made in India’.
Guided by Hon’ble PM Shri @narendramodi ji’s call to adopt Swadeshi, I appeal to everyone to switch to India-made apps for staying connected with friends and family.… pic.twitter.com/Tptgbzgivg
— Dharmendra Pradhan (@dpradhanbjp) September 24, 2025
The buzz around Arattai grew after a Union minister publicly endorsed it on social media, urging Indians to adopt Made-in-India apps to strengthen the country’s digital ecosystem. The move aligns with Prime Minister Narendra Modi’s ongoing call for citizens to support indigenous products and services.
What is the Arattai app?
Arattai is a free messaging platform designed to provide users with simple, reliable, and secure communication. Launched by Zoho, a Chennai-based software company, the app allows users to:
- Send one-on-one or group messages
- Make voice and video calls with encryption
- Share photos, videos, and documents
- Post stories and manage broadcast channels
- Use audience engagement tools for business communication
The platform is tailored not only for personal messaging but also for professional use, positioning itself as a versatile communication tool for India’s growing digital-first population.
How is Arattai different from WhatsApp?
While Arattai mirrors many features of WhatsApp, there are some key differences. The app currently provides end-to-end encryption for calls, but not for text messaging. This may raise concerns for users who prioritize complete privacy.
However, Zoho is marketing the app as a safe, user-friendly, and India-focused solution. By offering both personal and business tools, Arattai aims to compete not only with WhatsApp but also with other international apps that dominate India’s digital space.
Why is Arattai making headlines now?
The app’s rise in visibility is linked to the government’s ongoing “Swadeshi” movement, which encourages the adoption of Indian products and services. After the Union minister’s endorsement, the app saw a surge in downloads and discussions on social media.
The push for Arattai also comes at a time when India is reevaluating its dependency on foreign apps and platforms. By supporting homegrown digital tools, the government aims to strengthen data security, promote innovation, and reduce reliance on global tech giants.
In addition, another Union minister recently highlighted Zoho’s software in a government presentation, further cementing the company’s role in India’s digital transformation efforts.
The road ahead for Arattai
Although Arattai has gained momentum, it still faces the challenge of convincing users to switch from WhatsApp, which remains the dominant messaging app in India. User trust, especially around encryption and privacy, will be crucial in its long-term adoption.
Nevertheless, the timing of the endorsement, combined with India’s increasing appetite for indigenous digital platforms, has given Arattai a unique opportunity to grow. If Zoho continues to refine the app and address privacy concerns, Arattai could establish itself as a credible alternative in India’s tech landscape.