Popular singer Shreya Ghoshal is all set to mesmerize audiences once again with her upcoming concert series, ‘The Unstoppable Tour.’ Ahead of the tour, the singer shared her honest thoughts about how song success is measured in today’s digital era.
Shreya Ghoshal Opens Up About Song Success in the Digital Age
In a recent interview with Asian News International, Shreya Ghoshal spoke candidly about the growing obsession with social media likes and views. She stated that online numbers do not define the real success of a song.
“Songs get a lot of likes and views because everything can be bought today,” she said. According to her, the true success of a song is experienced during live concerts when thousands of fans sing along, remember the lyrics, and connect with the music emotionally.
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She emphasized that when she performs a song for the first time and later hears fans request it again — saying, “You sang that song, right? Can you sing it once more?” — that is the real achievement. “That’s the magic that happens at concerts and keeps repeating,” she added.
Social Media’s Impact on the Music Industry
Although Shreya Ghoshal does not chase likes and views, she acknowledged that social media has significantly transformed the music industry.
She cited examples of songs that found renewed popularity years after their release. The song “Dil Ka Jo Haal Hai” from the 2013 film Besharam started trending nearly a decade later. Similarly, “Jugraafiya” from Super 30 also witnessed a resurgence due to social media trends. According to her, this unexpected revival is truly the magic of digital platforms.
The Unstoppable Tour: What to Expect
After the massive success of her ‘All Hearts Tour,’ which ran from 2020 to 2025 and covered nearly 50 cities with sold-out shows, Shreya is now gearing up for The Unstoppable Tour. The upcoming concert series will span multiple cities across India and internationally.
This time, she promises to bring something more personal and fresh to her performances, making the experience even more memorable for her fans.
With her powerful voice and heartfelt performances, Shreya Ghoshal continues to prove that the true measure of song success lies not in virtual numbers, but in real human connection.